SmugMug
& Flickr

UI / System / Brand
2015 - Present

Create end-to-end web and mobile experiences that delight users. Produce campaign templates and brand style guides. Benchmark design patterns for Marketing Ads and Emails. Build wireframes and high-fidelity assets that evolve through a process of design thinking and iteration. Manage and maintain a design system that promotes cross-team consistency and brand identity.

Turo

Highlights:

Project: Design Systems
Role: Lead Designer

Our design team was growing... And to continue delivering projects with consistent styles and elements, we needed to start documenting our components into a design system library. This solution would help us manage design at scale.

Results:

Our design projects increased in efficiency, consistency, and scalability as a result of the implementation of the design system.

Improvements:

- Decreased creation time of wireframes and high-fidelity mocks
- Ability to update components faster and with full visibility
- Multi-team consistency
- Seamless handoff with engineers

Product design system example

Marketing design system example

Project: Marketing Campaigns
Role: Lead Designer

Every year we run various promotions and campaigns with the goal of increasing sign ups and conversions. Each promotion requires unique visuals and branding. My job is to partner with the creative director in the ideation and design of the creative for each promotion.

Results:

We saw an increase in sign ups and conversions year-over-year through our campaigns. We learned a lot about our audience and were able to capitalize on the promotions they resonated with the most. We also saw record breaking sign ups for Flickr through our promotions.

Improvements:

- Creation of templatized landing pages and ads
- Better messaging to our customers
- Brand recognition

Marketing campaign examples for SmugMug and Flickr