Role: Designer / Front End
Designed and developed marketing pages that outlined the benefits of the product. Created and tested messaging, design, and layouts to better reach our target audience.
Data revealed an increase of sign ups through the new campaign landing pages. This resulted in a redesign of the main marketing pages to align with the data we gathered.
- Better visual layout and elements
- Clear information architecture
- Emphasized benefits over features
- Brand recognition
Redesigned landing pages.
Turo (formerly known as RelayRides) campaign pages.