Turo

Visual / Front End
2014 -2015

Designer and front-end developer dedicated for Turo's marketing campaigns.

RC Consulting
SmugMug & Flickr

Highlights:

Project: Campaign Pages
Role: Designer / Front End

Designed and developed marketing pages that outlined the benefits of the product. Created and tested messaging, design, and layouts to better reach our target audience.

Results:

Data revealed an increase of sign ups through the new campaign landing pages. This resulted on a redesign of the main marketing pages to align with the data we gathered.

Improvements:

- Better visual layout and elements
- Clear information architecture
- Emphasized benefits over features
- Brand recognition

Redesigned landing pages.

Turo (formerly known as RelayRides) campaign pages.